In today’s fast paced, competitive world of corporate event planning, what sets your company apart? Can you hear what your client is really saying? Can you deliver an event to accomplish specific goals? Learn how to sell to clients by showing them your ability to apply strategic thinking skills to event design and production- all on budget.

Session Deliverables:
1. Listening for content
2. Applying content to strategies
3. How these strategies affect event design
4. Various examples of these steps in action- concepts to events