The Special Event Centerstage New England 2006
August 9-10, 2006 | Back Bay Hilton, Boston, MA



Magazine and Association Sponsors

Comprehensive behind-the-scenes analysis of events from the professional’s perspective as well as solutions on event design, menu inspiration,sales-building strategies, business management tips and more. Visit www.specialevents.com for exclusive online information, links to valuable industry resources, extensive product information and access to archived issues.


Thursday, August 10

Selling the Experience

9:00 AM
Session: BD6

Intermediate

What makes Disneyland, Jet Blue, and iPods successful? They SELL the experience! As Event professionals in 2006 we need to do the same!

In this 1 hour upbeat seminar, you’ll learn the four most important elements in planning an event, as well as how to develop a theme, the importance of a timeline, using a WOW factor, planning for the unexpected, and how to create an experience for your client that is unique, exciting, memorable and fun.

Session Deliverables:
1. Sound
2. Lighting
3. Entertainment
4. Decor


Speaker: Steven Siagel
President and Founder, Siagel Productions, Inc.

Speaker: Marc Gundersheim
Vice President of Sales, Siagel Productions Inc.
Sponsors

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