The Special Event Centerstage New England 2006
August 9-10, 2006 | Back Bay Hilton, Boston, MA



Magazine and Association Sponsors

Comprehensive behind-the-scenes analysis of events from the professional’s perspective as well as solutions on event design, menu inspiration,sales-building strategies, business management tips and more. Visit www.specialevents.com for exclusive online information, links to valuable industry resources, extensive product information and access to archived issues.


Thursday, August 10

The Taste of Design – Integrating the Catered Event into the Total Design

10:15 AM
Session: WD7

Basic

Dwayne Ridgaway, event designer, chef, and cookbook author offers a comprehensive look at how caterers and event designers can join forces to execute extraordinary events. Rarely during the conceptual stage of events do the caterer and designer combine efforts to build a cohesive design. Many times the two are hired by a client individually, often proposing isolated ideas to achieve the client’s wishes. Whether an offsite operator, a venue, or a hotel the caterer can often provide resources to an event designer and vice versa that aid in fully realizing a concept. Combining his own experiences with that of event and catering colleagues Dwayne presents ideas, concepts and advice that will provoke strong working relationships between caterers and design professionals alike.

Session Deliverables:
1. An opportunity to interact and converse with an industry professional that represents both the catering and event design fields.
2. Strategic thoughts and ideas on how to develop better relationships with Catering teams that in the end produce a better event
3. Concepts and visions on how working hand-in-hand with the caterer/hotel/venue has a positive impact on budget, overall concept, timing and execution of events.
4. Discover ways to integrate resources that may have never been considered before (i.e. table top items, linen, station, buffets, service staff, uniforms, etc.).

Speaker: Dwayne Ridgaway
Designer, Atmosphere Design Group

Speaker: Natalie Sowa
Host , Eventful Living
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