Ad Formats:
Currently Accepted: GIF, Animated GIF, JPEG, HTML, Flash, Unicast.

Will accept for testing: Enliven, Bluestreak, DHTML, Audio, Real
Non-accepted formats: Java, Java Applet, Video

ALL Rich Media must be accompanied by a standard gif for use as fall back for non-rich media enabled browsers. Standard turnaround time for Banners is 2 business days for non-Rich Media and 5 business days for Rich Media. More may be required for testing of new media formats. ALL Rich Media must include a target=top command that will launch a new browser; this is especially important for any file with JavaScript language.

File Sizes and Looping:
Max File Size:
• 468 x 60 = 25K
• 180 x 150; 120 x 240; 125 x 125 = 15K
• 120 x 60 = 8K
Max Frames = 4
Looping = 3 times

1. Penton Media utilizes Iframe/Javascript ad tags on its pages. HTML banners must be constructed to work within these tags.
2. HTML banners may either call to the client's server for component images or the component images may be submitted along with the HTML code directly to Penton Media. All component images must observe file size restriction and total combined file size of component images should not exceed maximum specified file sizes for the appropriate banner size.
3. In order for DART to track clicks on HTML banner with a 'form action' field (such as pull down menus, or typed search entry banners) you MUST use the form method=get and NOT form method=post. Penton Media will then be able to track clicks on your banner, though we will not be able to track clicks to multiple URLs separately.
4. "HTML"and "BODY"tags are not required. If you need to use "BODY"for your formatting you should substitute "TABLE" tags instead.

1. If submitting a Macromedia Flash banner you must supply both the compiled swf file and the output HTML "sniffer" file.
2. All Flash files must be clickable to the correct URL before submission. Penton Media cannot incorporate your company's destination URL into a Flash banner after it has been compiled.
3. Penton Media uses DoubleClick DART to serve its ads. DART is not able to track clicks on Flash banners without modification to the code before the swf file is compiled. If you wish Penton Media to be able to report on front end clicks you must contact your trafficker at Penton Media for the proper modification instructions before you submit the Flash banner.

3rd Party Ad Serving
Penton Media will accept most 3rd Party Ad tags including DART, Adknowledge, 24/7 and L90. All 3PAS must be accompanied by anti-caching documentation.
Penton Media uses DoubleClick DART for all of its ad serving.